The video series High-Strength Stainless Steel Hollow Sections with Pekka feat. Jamie Hyneman – Season 3 has been awarded an Honourable Mention at Grand One 2026 in the category Best Influencer Marketing.
Grand One is one of Finland’s leading marketing competitions, recognising excellence in creative and digital communications.
The recognition highlights the success of a long-term collaboration between Stalatube and internationally renowned science communicator Jamie Hyneman. Over three seasons, the series has brought high-strength stainless steel into a new kind of spotlight, combining engineering, storytelling, and real-world demonstrations to engage a global audience.
As stated by the Grand One jury:
“An exceptionally successful influencer solution was found for an industry often perceived as rigid – the brand match is so obvious it feels almost absurd, and even dangerously effective. The long-term work to reach a hard-to-access target audience clearly deserves an honorable mention.”
Season 3 alone achieved over 11 million views on YouTube, demonstrating that even highly technical B2B topics can resonate widely when presented through compelling and creative content.
The series was produced in collaboration with Inspiroiva Creative, with scripting by Kasimir Högnäs. The project was carried out by a dedicated team at Stalatube together with production professionals and technical experts.